The Psychology of Sparkle

Why We Love Bling on Our Horses

There’s something truly magical about a little extra sparkle for your horsewear ensemble, and it turns out, our love for shine goes deeper than you might think. Whether you're riding into the show ring or gearing up for a lesson in the arena, adding a touch of bling with your horse's accessories isn’t just a style statement. It taps into a natural human attraction to light, shimmer, and beauty, and of course, our desire to have our horses look their best.

Today, we’re diving into why bling browbands are more than just gorgeous, they’re practically wired into our DNA. And why our new Ultra Bling Browband Collection is the ultimate way to complete your horse's matching set in style.

Why Are Humans Drawn to Sparkle?

Research from the Journal of Consumer Psychology found that humans have a biological attraction to glossy, shiny objects because they mimic the appearance of water, something essential for survival. In one study, participants consistently preferred glossy images over matte ones, even when the content was the same.

(Reference: Cian, Krishna, & Elder, 2014)

In short? We’re hardwired to seek out sparkle. It feels refreshing, luxurious, and alive. And when it comes to equestrian style, that natural attraction translates beautifully into how we dress up our horses.

Why Bling Browbands Feel So Satisfying

They Catch the Light: The shimmer of a bling browband draws the eye, highlighting your horse’s face and adding an irresistible sparkle to every stride.

They Boost Rider Confidence: Studies show that polished, well-coordinated outfits can enhance self-esteem. Dressing your horse in a full matching set with a dazzling browband doesn’t just look good, it feels good.

They Create a Finished Look: A matching browband, paired with a saddle pad, fly hat, and boots, creates a complete, intentional aesthetic that signals attention to detail and pride in presentation.

Introducing: The Equestroom Ultra Bling Browband Collection

Ready to embrace your inner sparkle? Our new Ultra Bling Browbands are here, and they are crafted for riders who love timeless elegance with a modern, eye-catching twist. Designed to coordinate perfectly with our matching saddle pads, fly hats, and boots, these browbands are a must-have for every style-savvy equestrian.

Available in stunning shades:

Majorelle Ultra Bling Browband – Dazzling deep blue and white crystals with unmatched vibrance - goes with our Deep Sapphire Set, Majorelle Blue, Blue Astra and Royal Silver.  The options are endless to bring this wide, crystal “V” shaped browband into your matching saddle pad set combination.

Midnight Black Ultra Bling Browband – Classic, bold, and smoky and white crystals for maximum drama.  It goes with Midnight Black, Stardust Grey, Spaceship Grey, and Royal Silver matching saddle pad sets.

Champagne Crystal Ultra Bling Quick Change Browband – Soft, luxurious gold sparkle that pairs beautifully with warm tones and our Champagne, Snowlight, Nutmeg,  and Aurum matching saddle pad sets and individual items.  Bonus, this ultra bling browband has quick-change snaps for easy horsewear wardrobe changes.

Lavender Crystal Ultra Bling Quick Change Browband – Dreamy pastel purple with extra glimmer for springtime rides that pairs perfectly with our lavender matching saddle pad sets, or add purple to a royal silver matching saddle pad set.

Royal Silver Crystal Ultra Bling Quick Change Browband – A radiant, cool-toned sparkle perfect for stand-out style and is so versatile we love that it can go with all of our matching saddle pad sets that are silver or have silver accents, like Royal Silver, Blue Astra, lavender, Raspberry Fizz, Holographic, Rose Quartz and Teal.

✨ Bonus: The Lavender, Royal Silver, and Champagne browbands feature quick-change snaps for easy horsewear wardrobe changes.

✨ Bonus:  Don’t forget about our bling stickers. These versatile stickers can add an extra bit of bling on helmets, boots, saddle pads and more because why not add some shine?

Complete Your Spring Set

Every Ultra Bling Browband pairs seamlessly with our Equestroom spring color sets, including matching saddle pads, fly hats, and boots.

Because your horse deserves to shine from head to hoof.

Get ready to sparkle in the saddle,  shop the new Equestroom Ultra Bling Collection now.

Because when you and your horse look and feel your best, every ride becomes a little more magical. 

#EquestrianStyle #BlingBrowbands #HorseFashion #MatchingHorseSets #EquestroomBling #SparkleInTheSaddle #Ultrabbling